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  Lighthouse 360: Family "Clustered" Messages Are Now Live
Posted by: Brian on Friday, August 27, 2010 - 07:56 AM
  Lighthouse PLZ Newsletter Articles
64 Reads

One of the questions we are most often asked by new clients is "If three family members all have an appointment on the same day, are they all going to get the reminder messages?". The answer has always been "Yes" - and even though it's rarely an issue, we have been asked about it often enough that we finally did something about it.

Effective immediately, we will "cluster" all messages of the same type to members of the same family, if individually, they would be sent within a short amount of time of each other. You might have to take some action in order to have these new family messages work for you, so please read the rest of this article!

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  Lighthouse 360: Beautiful New Email Templates Available Now!
Posted by: Brian on Friday, August 27, 2010 - 07:53 AM
  Lighthouse PLZ Newsletter Articles
103 Reads

We'll be the first to admit, our current email templates are nice looking, but not what you'd call "sexy". Very functional, but not exactly "eye candy". But with the release of two brand new templates, that has changed - we think you'll love the way they look, and we're sure your patients will notice, too.

A picture is worth 1,000 words, so here's about 5,000 words worth. Below are five samples of the two new email templates that are available to you now. Click on the images below to see a full sized image of any template.

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  Lighthouse 360: RateADentist FAQ
Posted by: admin on Tuesday, May 04, 2010 - 05:03 PM
  Lighthouse PLZ Newsletter Articles
43 Reads

We created for one simple reason: to help dental practices "get found on the Web". One of the things that Internet search engines take into account is patient reviews - and RateADentist is all about patient reviews. By having a lot of your patients post reviews on RateADentist, you improve your chances of getting a good ranking by the search engines.

Another thing the search engines like is "relevant" websites, and one of the ways they determine if a site is relevant is by looking at all the other websites that are linked to it, and the relevance of those sites. We have designed RateADentist so that every RateADentist user's website will point to it, and vice versa. Eventually, there will be thousands of dental websites all pointing to each other through RateADentist, which should make it appear to be very relevant to the search engines.

So when someone searches for "dentist indianapolis", for example, the RateADentist site itself may come up high in the "organic" search results. Hopefully, the prospective patient will look at it, and search for dentists near them, and of course, the RateADentist clients with the highest number of reviews will appear at the top of the search results. 

Below are some Frequently Asked Questions about RateADentist (and the answers, of course).

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  Lighthouse 360: Get Found on the Web with!
Posted by: Brian on Wednesday, April 28, 2010 - 09:40 PM
  Lighthouse PLZ Newsletter Articles
92 Reads

"The Internet? Is that thing still around?"
-- Homer Simpson

Homer probably still uses the Yellow Pages a lot, but more and more people all the time are using the Internet to find goods and services. Every month, the words "dentist" and "dentists" are searched for on Google over 9,000,000 times! When the search is for "dentist YourCity", are they finding you? If not, Lighthouse has a brand new feature that can help!

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  Lighthouse 360: The Ideal Recall System, and the First PLZ Webinar
Posted by: Brian on Friday, January 15, 2010 - 12:01 PM
  Lighthouse PLZ Newsletter Articles
62 Reads

Last month, we gave the first webinar about PLZ. We will be doing these on a regular basis throughout 2010, approximately every other month - and more often if they prove to be popular. If you missed the first one, or if you just want to see it again, it's on our website. Go to and click on the "Podcasts and Webinars" menu item.

The Ideal Recall System
The webinar topic was "The Ideal Recall System." We chose it because there were so many enhancements to the PLZ recall system in 2009, and we wanted to make sure all of our clients knew about them all. Even new PLZ users might not be fully aware of all them. The rest of this article briefly describes all of the recall tools available to PLZ users, which were explained in detail in the webinar.

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